Since its founding in 2006, Twitter has rapidly grown to be one of the most powerful online platforms for connecting hundreds of millions of individuals and organizations around the world.   While the estimates vary, Twitter estimates they have over 100 million active monthly users of the platform and almost 500 million registered Tweeters, with several hundred million tweets sent per day (see http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914) . The service is experiencing exponential growth and has rapidly changed the Internet (see the bottom of the guide for an infographic that has more detailed info/stats on Twitter).


This resource guide provides an introduction to Twitter, discuss the role it can and has played in peacebuilding and social change and offers key resources to begin actively using the platform.  Over the past few years, Twitter has rapidly become a powerful tool for connecting social activists fostering political reform and change in many regions of the world. From the Arab spring countries, to Occupy Wall Street in the US, to how individuals inform and connect on serious issues such as organizing political movements, documenting resistance, reporting on violence, to more lighthearted uses such as connected groups around common issues, ranging from education to humor, Twitter has and will continue to have a tremendous impact. It is important to note Twitter is part of the larger movement of using mobile tools for social tools, such as the field of crisis mapping  (http://crisismappers.net/ a separate PCDN guide should be forthcoming soon on this field).




Before getting into specifics, first it is important to define some of the key terms related to Twitter. According to the company, “Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”  The central aspect of Twitter are Tweets, which are similar to SMS messages of less than 140 characters and can contain text, links, pictures and other media. While 140 characters might sound absurdly short, a Single Tweet by a high profile Tweeter (someone who does the Tweeting) can reach the world within a few minutes and have and possibly mobilize millions to take action and/or put pressure on cause a government, company or some other institution to change their unjust actions.



Anyone who has Internet access can setup a Twitter Account by going to Twitter.com and registering (it is free and only takes a few minutes).  A Tweet  can be written online via the Twitter Platform, via a Twitter client or Software program on a smartphone or computer or via many other means (a summary of some key programs is provided below).

The key feature of Twitter is that it provides a real time means of communicating with the world. Once a user has an account, she can then find users who are tweeting on topics of interest, such as peace, politics, food, Bollywood movies, music, and much more.  One of the most useful aspects of Twitter is that users can be constantly surprised and find new Twitter Friends and sources of news, inspiration and fun. 


One of the most powerful features of Twitter is that any user can “Retweet” or repost instantaneously in a second a “Tweet” that is compelling. When a user Retweets the message is distributed to all of the user’s followers and this can create a chain that sends a particular Tweet viral and go from 100 people reading to 1 million in a short time frame.


Users  can also create lists of Tweeters who Tweet on similar topics to help organize access to information. A newer trend is creating Twibes, which is “..a group of Twitter users with a common interest” http://blog.twibes.com/twitter-tools/what-is-a-twibe


A key organizing feature of Twitter is the use of Hashtags which Twitter defines as "The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages." When posting a Tweet using the # symbol to highlight key topics is key for helping to attract greater interest in a post.




There are several main ways to find Tweeters to follow. The first, is if a user has a friend or institution that she would like to follow on Twitter it is possible to search Twitter and find the account (Twitter accounts are written with the @sign. For example the Twitter Account for PCDN is @pcdnetwork and can also be accessed at https://twitter.com/#!/pcdnetwork).  To follow a user go to the profile page on Twitter and click on follow. Second, Twitter provides some general categories such as Music, News, and Food that can help to identify interesting Tweeters.  Third, Twitter also has wonderful suggestions for accounts to follow based on a user’s particular interests. For example, if a user starts following Twitter Accounts from leading news outlets such as Al Jazeera English or AlertNetTwitter will recommend other key news sources.




One of the key ways to start attracting a healthy number of Twitter followers is to create a clear and compelling profile page (which is a user’s public profile). Second, to post regularly updates about key news, events, inspiring news stories, etc. It is important to experiment and find a Tweeter identity as one gets comfortable with the platform.





A key question is can a single Tweet create peace? While it is unlikely that one tweet will create sustainable peace, one posting can go viral and create significant pressure on a regime, company or other institution to pay attention and take corrective action.


There are countless examples of how Twitter has helped to Tweet for Change. However, there is there is a very healthy debate in the field, where some scholars and activists believe Twitter and other online platforms do not have much of an impact. They are critical of the lazy person’s approach to social change by clicking or Retweeting at a computer instead of doing the long-difficult work needed to create an impact. For example, as Malcolm Gladwell comments, “This revolution will not be Tweeted.” On the other hand, there are countless organizations and individuals that are effectively using Twitter as a tool for new forms of organizing, connecting and creating change. Twitter has curated a collection of stories where the platform has had a tremendous positive impact on individuals, communities and the world (see http://stories.twitter.com/). Examples include Wael Ghonim a prominent activist in the Egyptian revolution who was imprisoned after and a global campaign for his release took place largely through Twitter and other social networks. Upon his release Ghonim stated “"If you want to liberate a government, give them the Internet."

For a wonderful report exploring the debate about the “Twitter Revolutions” see USIP’s report, Blogs and Bullets: New Media in Contentious Politics

Other powerful examples of the impact of Twitter include:

  • Chris Strouth who Tweeted he needed a kidney and found a donor
  • In Kenya, Village Leader Francis Kariuki uses Twitter to stop crime
  • Tweeting for Peace could have a big impact on relations between Pakistan and Indira or other conflicted regions




There is no single recipe for how to have influence on Twitter. One of the key factors is how many followers a user has. But what is almost equally important is how many users Retweet a user’s original Tweet. Thus a user with 1000 followers who posts a Tweet which many of her followers Retweet may have a bigger impact than a user with a much larger number of followers.


Some of the world’s top politicians, celebrities and others have over a million or more followers. For example the musician Lady Gaga has over 23 million followers, while Shakira has almost 16 million (see the top Tweeters http://twittercounter.com/pages/100). With both musicians actively engaged in social projects, anti-bullying, education and other initiatives a single Tweet can have a big impact. Of course many Tweets are simple fun, or not designed to have an impact or there are also spammers as well.

For a fascinating review of diplomacy and Twitter, see the new Twiplomacy 2013 report which discusses how governments around the globe are using Twitter.




The following is a list of some of PCDN’s favorite Tweeters to follow. It would be very difficult to post a complete list of all the Tweeters posting high quality information so this list is intended as a starting point. Please feel free to also add your own suggestions.


1) @PCDNetwork - news, networking, careers and resources 4 individuals/orgs in intl affairs, development, peacebuilding, social change and related fields.

2) @Masterpeace2014 - Grass Roots #Peace Movement! Empowering People From All Over The #World To Use Their Talents To start Creating #Peace. Together.

3) @SocialEdge  - Global online community by social entrepreneurs, for social entrepreneurs.

4) @Ning  - Ning lets you easily create a social network for just about any purpose.

5) @NickKristof - New York Times columnist, two-time Pulitzer Prize winner, co-author @Half the Sky.

6) @mrsimoncohen - Founder of @globaltolerance. Champion of media ethics & communications with conscience.

7) @OpenSociety- The Open Society Foundations work to build vibrant and tolerant democracies whose governments are accountable to their citizens.

8) @Ashoka - Ashoka is an international citizen-sector organization which is leading the way to an Everyone a Changemaker World.

9) @SFCG_ - Search for Common Ground - global peacebuilding NGO headquartered in Washington DC

10) @USIP  - Created by Congress, the independent U.S. Institute of Peace works to prevent, mitigate and resolve international conflict through nonviolent means.

11)‏ @ushahidi- We are a non-profit tech company that specializes in developing free and open source software for information collection,visualization and interactive mapping.

12)‏ @SkollFoundation - Driving large-scale change by investing in, connecting, & celebrating social entrepreneurs & innovators dedicated to solving the world’s most pressing problems

13)@GlobPeaceIndex - The Global Peace Index aims to go beyond a crude measure of wars and systematically explore the texture of peace.

14) @globalvoices- Calling attention to the most interesting conversations and perspectives emerging from citizen media around the world.

15) @AWID - Association for Women's Rights in Development: Strengthening the voice, impact and influence of women’s rights advocates, organizations and movements globally

16)@ThePCFF - Israeli and Palestinian Bereaved Families Supporting Peace, Reconciliation and Tolerance.

17) @Love_Forgive - The Fetzer Institute's Campaign for Love & Forgiveness encourages bringing these practices into the heart of individual & community life. Converse. Take Action.

18)@rotary - Official Twitter page for Rotary International and The Rotary Foundation, an organization of more than 1.2 million business, professional, & community leaders.

19) @TechChange - We train leaders to use tech for sustainable social change. #ICT4D #EdTech and much more.

20)@AfPeacebuilding - The Alliance for Peacebuilding (AfP) is a coalition of diverse organizations & professionals working together to build sustainable peace and security worldwide.

21)@EmmanuelJAL - I do not know how to start or end this bio, but just to put it short, I am an ex child soldier turned into a recording artist.

22)@JaredCohen - Director of Google Ideas & Adjunct Senior Fellow at CFR. Author of the books Children of Jihad, One Hundred Days of Silence, & forthcoming The New Digital Age

23) @Gens_for_peace- Generations For Peace is using sport for peace building by empowering volunteer youth leaders in communities experiencing conflict.



1)    Twitter.com – Twitter site that provides all features.

2)    There are many Twitter Clients that can be used on computers and/or smartphones.

  1. Top Twitter Clients offers useful reviews of most popular tools - http://twitter-client-review.toptenreviews.com/
  2. A list of Top Twitter Clients 2012 - http://windmillnetworking.com/2012/01/31/top-20-twitter-clients-2012/

This guide is intended only as a starting point. Please feel free to tell your stories about the impact of Twitter in your work, your favorite Twitter Client, and much more.



Apart from the debate about the impact of Twitter on social change, as described earlier, there are also some other key considerations to consider when using Twitter.

  • Overconnectedness - There is increasing research that being connected 24 hours a day (or close to this) can be addictive and take a tool on sleep as well as a person's mental/emotional health. Similar to Email (but scaled exponentially), Twitter is constantly being updated and it is impossible to stay up to date. Thus it is recommended to set Twitter free time to stay focused on important professional and personal activities. For wonderful work in this area, see the groundbreaking work of Wisdom 2.0 Conference and Network
  • Oversharing - Some people use Twitter only as a a professional tool, while others share their daily lives and combining both is possible. It is important to reflect how one wants to user Twitter and also if personal activities are posted to think through what is posted and that it can be distributed to the world. It may be useful if one works for an organization to have a separate professional and personal Twitter Account
  • Who Owns a Tweet - Organizations should develop media policies regarding Tweeting. Recently there was a court case in which a person who left a company was sued by his former employer over who owned former employees Twitter Account and more importantly the followers.


See below for some basic details

(Source: Infographic Labs. Twitter bird via Shutterstock.)



Views: 11486

Tags: Hashtag, Impact, Peace, Resource Guide, Revolution, Social Change, Tweet, slacktivism


You need to be a member of Peace and Collaborative Development Network to add comments!

Join Peace and Collaborative Development Network

Comment by Julia Kent on March 2, 2015 at 8:41am

Great list of who to follow! Please note however that the hyperlinks you included do not take one directly to the specific accounts. Also please note that the @socialedge account (#3 on the list) no longer exists.

Comment by Paul Roden on July 21, 2013 at 6:55am

Dear Thangavel Sakhivell:  I am not aware of Twitter in different languages.  But that could be hard for Chinese, Japanese and some other languages not phonetically based to keep it at 140 characters or less.  What do you think about "global English"?  I agree and support you in having things in Tamil, Sinhala, Erdu, Hindi etc. I think it is arrogant and being self-centered or "Western centric" to expect all people to read, write and speak English and not learn other peoples language.  There is a big movement to have people speak, and write in "Global English."  The words phrases and sentences are simple, logical and straight forward, with idioms, slang, colloquiums, abbreviations and acronyms etc.

Best regards,


Comment by Thangavel Sakthivell on July 21, 2013 at 1:04am

Sorry if this Question is already answered. Is there any ways to twit in Local languages   ? I am from Srilanka. Wondering ways of getting this to Local level... as NEEDED.. Need Tamil and Sinhala Language options ..

Pls guide me on this.

Thanks for  sharing this Valuable Tool to this WORLD  ..

Comment by Abdullah Dayo on June 22, 2013 at 6:08pm

Hi Criag,

Being a social media guru, i found it very useful information. I am going to attend South Asia Summit on Social Media in India, in couple of months as Social Media Expert and I will quote few things from this piece and will surely acknowledge this as the contribution of PCDN for social media users. 

Comment by Paul Roden on November 29, 2012 at 9:57pm

It was once said: "that the revolution will not be televised." Gil Scott Heron and the Last of the Black Poets. So I disagree with Malcolm Gladwell 's contention that "the revolution will not be Tweeted."  After the events in Tunisa and Egypt, Twitter, Facebook, text messaging and Google Docs where indispensable in organizing, training, communicating and maintaining nonviolent discipline.  It has helped Wael Ghonim organize the Egyptian uprising and it helped free him from jail.  The Chinese version of Twitter has helped free a woman from re-education camp after pressing for the removal of corrupt police officials who didn't rescue and prosecute people who had kidnapped her daughter into prostitution. Mary Joyce a member of this site at the University of Washington, had a Webinar today and listed Twitter as one of the ten digital enhancements to the 198 Methods of Nonviolent Action defined by Gene Sharp, author of the Politics of Nonviolent Action.

Comment by Tola Winjobi on July 22, 2012 at 11:31am

This came at a time that I am conducting a mini-research on the impact of the social media usage by different actors in Nigeria. This sure will be useful. Kudos to PCDN! Thums up for Craig!

Comment by Luis Antonio Ordonez on June 12, 2012 at 2:32pm

Very useful, thanks a lot Craig.

Comment by Arundhoti Roy Choudhury on April 29, 2012 at 1:22pm

The guidelines are very helpful.

Thank you.

Comment by Craig Zelizer on April 27, 2012 at 10:35am

Thanks. Please share widely as I think this is a very helpful guide understanding Twitter for Social Change. Also welcome any comments, suggestions, as it is a work in progress.

Comment by Rich Roth on April 27, 2012 at 10:34am

Great stuff Craig, I will use some of the resources to get a little deeper.  Thanks


Sponsored Link

Please Pay What You Can to Support PCDN

Please consider Paying What You Can to help PCDN grow. We encourage you to consider any amount from $1 and up. Read the SUPPORT page prior to making a payment to see PCDN's impact and how your payment will help.

Sponsored Link

Translate This Page


PCDN Guidelines and Share Pages

By using this site you're agreeing to the terms of use as outlined in the community guidelines (in particular PCDN is an open network indexed by Google and users should review the privacy options). Please note individual requests for funding or jobs are NOT permitted on the network.

Click BELOW to share site resources Bookmark and Share
or Share on LINKEDIN




© 2016   Created by Craig Zelizer.   Powered by

Badges  |  Report an Issue  |  Terms of Service