Guide to Social Networking (How to Create A Network and Key Resources)

Dear Colleagues

Greetings. I receive many inquiries from people about how this site was created, what is the technology, etc. Given the strong interest in social networking, here is a short guide to some key steps and resources for how to create your own social network and/or do more effective networking.

First, if you would like to see how your organization can use the Peace and Collaborative Network to share information on your programs, start sub-groups to bring together members, post opportunities the organizational guide. A number of institutions and organizations from Rotary International, to universities, to NGOs have created sub-groups on the network to bring together alumni, supporters and more.

Here are some key steps in deciding on a social network:


There are many reasons for setting up a social network. These can include providing a space for members or supporters of your organization to interact with one another, sharing of expertise and experiences, building a community of knowledge, distributing information, allowing individuals and organizations to connect with peers, etc. Being clear about the purpose of your work is an important first step. One way to do this is by doing some brainstorming, talking with colleagues, and also reviewing other networks online to get some ideas.


In order to begin your own social network one of the most important decisions is what is the software platform/format that will be used and what type of functionality is provided, are there any costs, is the platform flexible, scaleable (can it grow as membership increases), etc.

There are also many platforms on which you can create a social networking site, some might require some programming expertise, while others are largely accessible to anyone who has a basic understanding of how a content management system functions (which is similar to using any of the main word processing software programs in which a web page can added/edits relatively easily).

Some companies offering community management sites include  and there are many others.

There are many also open source contentment management systems that are available for free online. Some of the most reliable include (integrated with,,, You can find a great deal online by searching and there are also aggregate sites that compare contentment management systems, such a CMS review or idealware/techsoup has a good review of some sites.. For an open source content management system, one of the steps that is required is finding a site or place to install, run and host the software (basically a server). This often requires some technical knowledge or there are some companies that will provide this service for a fee, which you can find by searching. Some people also choose to setup groups on Facebook or to setup parallel groups on Facebook.

Note if your goal is only to distribute information to your members, then signing up for one of the free listserv or group software platforms can be an effective and free way to do this. For example, YAHOOGROUPS or GOOGLE GROUPS allow anyone to setup a listserv and each provides some features where members can interact.

Also many organizations choose to build their own community sites by hiring expert IT companies or consultants (or hiring some to modify an open source system).


An important question while creating a network is if the site should be open to anyone, moderated or a private network. This a vital decision that will affect who chooses to join the network.


Once you a clear goal and platform, one of the next steps is beginning to work on content. Even if you create the best site, unless you have strong content, the amount of traffic the site receives will be minimal. There is no magic recipe for creating content, but in general my recommendation is try to follow your passion in terms of creating content that fits with your own interests. But it equally important to try and ensure that you're not duplicating already existing content/resources. Try to see what is already available on the Internet and fill gaps, develop new areas, etc.


Building a member base is another key component of launching a network. Obviously one of the first places to recruit members is through your own colleagues and networks. Craft a short and clear e-mail inviting people to join the network (perhaps you might invite a few people to test the site before you launch the site publicly). Another valuable way is to post information about your site on other relevant sites/networks. For example, some key sites that might be appropriate for posting information include,,, There are hundreds of other sites and lists where it is often possible to post free.

Another means of attracting members is to work out partnerships with like-minded sites/organizations and engage in cross-promotion of one another's networks.

Of course, starting a Facebook group or a Twitter account can be other ways to attract members.


Some additional resources that maybe useful include:

TECHSOUP - offers nonprofits a one-stop resource for technology needs by providing free information, resources, and support.

NPOWER - NPower is a network of locally based nonprofit organizations that provide comprehensive, high-quality and affordable technology assistance to other nonprofit groups nationally.

CASE Foundation Guide to Social Media for Nonprofits - Gear Up for Giving is series of social media tutorials, to help nonprofits and their supporters understand how to use key tools and techniques to create awareness, catalyze civic action and cultivate new supporters and donors for their causes. We've also scoured the web and compiled our favorite resources on some of the most popular social media tools, so you can learn more at your own pace.

CHARITYFOCUS - Since its inception in 1999, CharityFocus has partnered with hundreds of small nonprofit organizations (NPOs) to build custom web-solutions. CharityFocus' unique model enables volunteers to deploy a broad array of expertise to help NPOs better deliver services to their beneficiaries and more effectively reach their target audience. CharityFocus is completely volunteer run, and the services of its volunteers are absolutely free.

NETSQUARED - Today the global community stands witness to a momentous time in history where progressive change is not only necessary, but imminent. At NetSquared, we recognize that mandate and believe the social Web is key to making change. NetSquared works toward this goal by mobilizing individuals and communities, providing Web-based tools, and awarding financial support to leverage social action projects.

NETHOPE - NetHope is a nonprofit IT consortium of leading international NGOs serving tens of millions of endbeneficiaries each year in 150+ countries.

ICT for PEACEBUILDING - Exploring the use of information and communications technology for conflict transformation

ASHOKA's CHANGEMAKERS - Has published several useful guides for developing and promoting social networks including: A guide to social media, starting online groups, publicity and more.


Views: 13742

Tags: Community, Content Management System, How To, IT, Resource, Social Networking


You need to be a member of Peace and Collaborative Development Network to add comments!

Join Peace and Collaborative Development Network

Comment by Dr. Samuel Mahaffy on August 12, 2014 at 12:01pm

I appreciate your openness and willingness to share this.  Would love to read more of the story of how the PCDN was first envisioned, how it has grown, what have been the turning points.  It is an incredible resource and I greatly appreciate the deepening conversations that can happen on important topics.

Comment by Joel BALIDDAWA on December 27, 2012 at 10:25am

Thanks for sharing.

Comment by Youssef EL KAIDI on December 16, 2012 at 5:48pm

Thank you for your invaluable information and for all the opportunities that post for us. Love and respect.

Comment by sathish tarnas on May 25, 2012 at 3:15pm
l on the right time for me. thank one .
Comment by Dr. Samuel Appiah-Marfo on December 8, 2011 at 10:58pm

Awesome! Craig!

Comment by Kalu Udonsi on May 13, 2011 at 2:01pm
Very helpful information; especially to us starters.
Comment by Clement Njoroge on May 9, 2011 at 11:49am

Thank you so much craig,

This guide is very helpful. I use a lot of the the resources you post to tailor my trainings to local communities especially with regard to media and communication. This guide is certainly going to be useful to the communities I train in our upcoming training. Thank you again for your good work.


Clement Njoroge

Comment by Shah Tasadduque Ali Khan on May 8, 2011 at 2:52pm
Thanks for this information.
Comment by on May 7, 2011 at 11:05pm
Craig, It is a one stop , valuable infornation. Thanks lot.
Comment by musa z. usman on January 27, 2011 at 4:45am
Craig, I appreciate the valuable information which is now my guide to attaining better results on the objectives of our program

Sponsored Link

Please Pay What You Can to Support PCDN

Please consider Paying What You Can to help PCDN grow. We encourage you to consider any amount from $1 and up. Read the SUPPORT page prior to making a payment to see PCDN's impact and how your payment will help.

Sponsored Link

Translate This Page


PCDN Guidelines and Share Pages

By using this site you're agreeing to the terms of use as outlined in the community guidelines (in particular PCDN is an open network indexed by Google and users should review the privacy options). Please note individual requests for funding or jobs are NOT permitted on the network.

Click BELOW to share site resources Bookmark and Share
or Share on LINKEDIN




© 2016   Created by Craig Zelizer.   Powered by

Badges  |  Report an Issue  |  Terms of Service