Consumer/Constituent/Community Research I would like to take a few minutes of your time for filling out the following survey. This survey is for better understanding your consumer/constituent/community research needs. This will help research agencies better cater to your requirements and try to fill in the need gaps when it comes to consumer/constituent/community research in the Arab World. Those who fill out the survey will receive an initial free version of a report showcasing the type of…See More
"Btw, I used the twitter button and it shared your article. When I used the FB button, it wouldn't share...for some reason :p
So then I posted the link by copy & pasting. Let's see if FB will keep the article on my wall or take it…"
Please feel free to provide a short bio about yourself or the work of your organization (no more than 3 paragraphs)
Many people assume that researchers are boring nerds stuck in the darkest room in the office discussing whether to use a seven- versus five-point Likert Scale.
When I try to describe what I do to others, I get all excited, start flailing my arms and explain in the best way I can what a brand and consumer researcher does. To sum it up, (and I need to give credit to Dr. Brene Brown), I am a researcher story teller. I bring stories of different people’s lives to life. I describe who they are, what they do and what they aspire to. I try to explain why they are like that. And I delve into their wants and needs from life.
Isn’t it wonderful that I have been able to tell more than 50 stories about various aspects of people’s lives? While wrapping up my stories, I give my readers some pointers on how to connect with these people through media, advertising and ambient activities, etc.
Researchers have a massive array of methods and techniques to understand people’s stories. I have had the privilege of working and using most of these methods. My main passion has been collecting information on the how muchs, how oftens, wheres and whens; then, sifting through the horde of lifeless figures and giving them a voice.
But numbers are not the only story-telling technique I have used. I have also used creative and thought inspiring methods where people open up and relay their narratives. Their narratives at times might be abstract and vague, but as a story teller, it is my job to provide them with tools for building a more tangible narrative.
I would like to work with a like-minded company – one that shares the belief that each researcher has a story to tell. And to relay that story eloquently, then creative thinking and questioning should be employed to understand lives, motives, needs, and desires.
I hope to share my story telling process with you. In return, I also hope to learn best standard processes employed in your organization while gathering people’s stories.
Please indicate if you're joining PCDN as an individual or organization (please mark the appropriate category)
Please list the countries and/or regions in which you (or your organization) have direct and significant expertise
What is your current country of residence (or location of your organization)?
What is your current job (and organization) and/or where and what field are you studying?
How many years professional experience do you have ?
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