Please feel free to provide a short bio about yourself or the work of your organization (no more than 3 paragraphs)
Many people assume that researchers are boring nerds stuck in the darkest room in the office discussing whether to use a seven- versus five-point Likert Scale.
When I try to describe what I do to others, I get all excited, start flailing my arms and explain in the best way I can what a brand and consumer researcher does. To sum it up, (and I need to give credit to Dr. Brene Brown), I am a researcher story teller. I bring stories of different people’s lives to life. I describe who they are, what they do and what they aspire to. I try to explain why they are like that. And I delve into their wants and needs from life.
Isn’t it wonderful that I have been able to tell more than 50 stories about various aspects of people’s lives? While wrapping up my stories, I give my readers some pointers on how to connect with these people through media, advertising and ambient activities, etc.
Researchers have a massive array of methods and techniques to understand people’s stories. I have had the privilege of working and using most of these methods. My main passion has been collecting information on the how muchs, how oftens, wheres and whens; then, sifting through the horde of lifeless figures and giving them a voice.
But numbers are not the only story-telling technique I have used. I have also used creative and thought inspiring methods where people open up and relay their narratives. Their narratives at times might be abstract and vague, but as a story teller, it is my job to provide them with tools for building a more tangible narrative.
I would like to work with a like-minded company – one that shares the belief that each researcher has a story to tell. And to relay that story eloquently, then creative thinking and questioning should be employed to understand lives, motives, needs, and desires.
I hope to share my story telling process with you. In return, I also hope to learn best standard processes employed in your organization while gathering people’s stories.
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