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2009 eNonprofit Benchmarks Study, An Analysis of Online Messaging, Fundraising and Advocacy Metrics for Nonprofit Organizations
crossposted from the Connect US Fund Newsletter,
http://www.connectusfund.org/resources/2009-enonprofits-benchmarks-...
M+R Strategic Services and NTEN released their analysis of online messaging, fundraising, and advocacy data from 32 nonprofit organizations. They find that, while open and click-through rates declined from 2007 to 2008, the number of online gifts increased. The amount of money given per individual gift, however, decreased. The study also found greater response rates for previous donors and other active subscribers. One-third of total online actions are taken by the most active seven percent of subscribers.
http://www.connectusfund.org/resources/2009-enonprofits-benchmarks-...
http://www.connectusfund.org/resources/2009-enonprofits-benchmarks-...
M+R Strategic Services and NTEN released their analysis of online messaging, fundraising, and advocacy data from 32 nonprofit organizations. They find that, while open and click-through rates declined from 2007 to 2008, the number of online gifts increased. The amount of money given per individual gift, however, decreased. The study also found greater response rates for previous donors and other active subscribers. One-third of total online actions are taken by the most active seven percent of subscribers.
http://www.connectusfund.org/resources/2009-enonprofits-benchmarks-...
Tags: advocacy, fundraising, metrics, nonprofits organizations, online messaging, report, research
Replies to This Discussion
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Permalink Reply by Alison Avigayil Ramer on
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Hey Craig,
As a new fundraiser working for a start-up organization, www.MEPEACE.org, I'm thrilled to have this resource. It is concise and clear and I was able to digest it over my morning coffee. Thank you so much for this, and all of the great resources you are providing.
Best,
Alison Avigayil Ramer
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Permalink Reply by Craig Zelizer on -
Thanks. Also see the guides to funding on the site. Mepeace is doing great work.
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